The North Face brand is built upon its customers’ passion for outdoor exploration, but not everyone has access to the equipment or even the types of outdoor spaces best suited for hiking, biking and climbing. That’s why the company has committed $500,000 in Explore Fund grants that open those opportunities to all youth, including those from low-income communities as well as those who have disabilities.
The grants make outdoor experiences such as skiing, camping, snowboarding and mountaineering accessible to kids through a wide variety of nonprofit organizations. North Face funds organizations that provide meaningful outdoor experiences, promote positive personal or societal change and encourage good stewardship of the environment. The kids served by these organizations learn basic outdoor skills as well as core values such as teamwork, courage and self-reliance and find that engaging in outdoor recreation can make a positive difference in their lives.
The company also finds other ways to engage with PHA and its partners, such as contributing blog posts on training and fitness and donating duffle bags as #PHABack2School giveaways.
90% of consumers are likely to switch brands to one associated with a good cause, given similar price and quality