Blue Cross and Blue Shield of North Carolina
FNV is fueled by the support of amazing partners like Blue Cross and Blue Shield of North Carolina.
When it comes to big, sexy marketing campaigns, fruits and veggies aren’t normally top of mind. But FNV is changing that. The initiative was launched by PHA and a collaboration of companies, celebrities, athletes and organizations that realize to increase consumption of fruits and vegetables, we have got to sell them the same way major brands sell their products. Taking a page out of the marketing playbook of iconic brands, FNV is using edgy creative, social media and more than 85 celebrity endorsers to create an emotional connection between consumers and fruits and vegetables.
To learn more, visit fnv.com.
7 out of 10 people reported eating more fruits and vegetables after seeing the FNV campaign