FNV Campaign Announces 11 New Partners
Brand proudly adds new partners to focus efforts on shifting attitudes about fruits and vegetables among Millenials
WASHINGTON, D.C. (May 19, 2016) — Today, at the Partnership for a Healthier America’s (PHA) fifth annual Building a Healthier Future Summit, the FNV campaign–a collaboration of companies, celebrities, athletes and foundations committed to promoting fruits and vegetables—announced 11 new partners that will support FNV through promotional and marketing activities, co-branding efforts and financial contributions.
Since its launch in 2015, FNV has garnered hundreds of millions of media impressions and signed 70 celebrities and athletes, including actors Kristen Bell and Jessica Alba, WWE Superstar John Cena, musician Nick Jonas, New York Giants Wide Receiver Victor Cruz, Golden State Warriors Point Guard Stephen Curry, Memphis Grizzlies Forward Jeff Green, San Francisco 49ers Quarterback Colin Kaepernick and Carolina Panthers Quarterback Cam Newton.
“FNV was inspired by big consumer brands that understand the power of marketing,” said PHA CEO Lawrence A. Soler. “We wanted to do the same thing for fruits and veggies – and it’s working. New research shows that seven out of 10 people nationally who were aware of FNV said they purchased and ate more fruits and vegetables after seeing or hearing about the campaign.”
This year’s new supporters of FNV are companies and organizations that believe in the need to market fruits and vegetables in a whole new way. They include:
- Ocean Spray Craisins®— an agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile. The cooperative’s cranberries are currently featured in more than 1,000 products in over 100 countries worldwide.
- BlueCross BlueShield of North Carolina—a not-for-profit company committed to making the health care system in North Carolina better.
- Trinity Health System—a health care system that provides care to just over 200,000 individuals.
- The University of Wisconsin-Extension SNAP Ed—an organization committed to working with state and local organizations, such as the Department of Health Services, UW-Madison, healthTIDE, WIC and Wisconsin Grocers’ Association, to implement the FNV Initiative across Wisconsin.
- Lamar Advertising—one of the largest outdoor advertising companies in North America, with more than 325,000 displays across the United States, Canada and Puerto Rico.
- Whistle Sports—a digital sports network with more than 185 million fans and followers that is re-imagining sports, by entertaining, engaging and empowering the world with real, cool, fun and unexpected content and activations.
- Green City Growers at Fenway Farms—ambassadors of urban agriculture that transform unused space into thriving urban farms, providing clients with immediate access to nutritious food, while revitalizing city landscapes and inspiring self-sufficiency.
- Hidden Valley—dedicated to getting more people eating more veggies more often, the nation’s leading salad-topper joins FNV.
- Enmarket–a natural foods distributor that operates over 60 locations throughout Georgia, South Carolina and North Carolina.
- McLane—a supply chain services leader, providing grocery and foodservice supply chain solutions for convenience stores, mass merchants, drug stores and chain restaurants throughout the United States.
- Uncle Bens®—a subsidiary of MARS Food U.S., Uncle Bens rice attracts colorful vegetables, savory spices and leaner cuts of meat. Uncle Bens has the power to bring your family back to the dinner table.
The FNV campaign launched nationally last year and already the campaign has seen the power of cutting-edge marketing techniques to inspire young people to eat their fruits and veggies.
About FNV: Buckle Up America. For years, fruits and veggies stood by passively as the marketing machine cranked full throttle, selling you everything from shoes to barbecues to shiny new sports cars. But now, we’re officially joining the party. Taking over billboards and airwaves. Enlisting athletes and celebs. Shamelessly pushing peaches and sweet potatoes onto the public. FNV is here, America. Prepare to be marketed to. Visit www.teamFNV.com for more information.
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.