Square Baby
Impact Area
Initiatives
Square Baby is committed to shaping early food preferences among babies in order to have a significant impact on their long-term health. Founded by a registered dietitian and mom, Square Baby creates balanced meals made with fruits, vegetables, protein, and grains, as well as innovative ingredients not typically found in leading baby foods.
84.4% of infants and toddlers consume foods with added sugars on any given day.
Our Work In Motion
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Partnership for a Healthier America Welcomes Square Baby as Newest Shaping Early Palates Partner to Inspire Healthy Eaters for Life
Partnership for a Healthier America Welcomes Square Baby as Newest Shaping Early Palates Partner to Inspire Healthy Eaters for Life
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Partnership for a Healthier America Launches ‘Veggies Early & Often’ Campaign to Build a Generation of Veggie Lovers
New icon will be adopted by partners across sectors to signal veggie-forward foods and approaches, including on product packaging by baby and toddler food brands to signal veggie-forward foods in the marketplace.
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Yes, Kids CAN Learn to Love Veggies
PHA shares new research that explores why it is critically important for infants and toddlers to be introduced to vegetables early and often. Part of PHA's paper series.
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Creating Food Equity for our Littlest Eaters through Partnership for a Healthier America’s Veggies Early & Often Campaign
Square Baby, a partner in PHA’s Veggies Early & Often campaign, highlights how baby and toddler food manufacturers can play a role in providing all children with a healthy start by creating veggie-forward products
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Partnership for a Healthier America Recognizes Eight Companies for Setting a New Standard in the Marketplace to Promote Veggie Introduction for Young Children
Partnership for a Healthier America recognizes Happy Family Organics, KinderCare, Learning Care Group, lil’gourmets, Nurture Life, Square Baby, Tiny Organics, and Yumi for adopting PHA’s Veggies Early & Often icon on baby and toddler food packaging or early child care provider menus, setting a new standard in the marketing place for veggie-forward baby and toddler food products at all price points.
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Square Baby Announces National Expansion and New Veggie-Forward Meals
Square Baby is expanding nationally and launching new vegetable-forward, “Square Meals” in support of Partnership for a Healthier America's “Veggies Early & Often” Campaign.
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Competitors in the marketplace join forces to get more vegetables to young children
Hundreds of veggie-forward options have been introduced to the marketplace through PHA's Veggies Early & Often campaign to help children learn to love vegetables from an early age.
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Partnership for a Healthier America Teams Up With Baby and Toddler Food Brands and Influencers to Help Create a Veggie-forward Future for All
Leading first foods companies including Happy Family Organics, Serenity Kids, Lil’ Gourmets, Nurture Life, Square Baby, Yumi, Tiny Organics, and Small Bites Adventure Club have joined forces to commit to adding 1 million servings of vegetables through veggie-forward products in 2024