Press Release

Partnership for a Healthier America Welcomes Square Baby as Newest Shaping Early Palates Partner to Inspire Healthy Eaters for Life

Square Baby Partners with PHA to educate families and reduce allergy risk, for babies 4-12+ months old.

WASHINGTON, DC - July 22, 2020 - Partnership for a Healthier America welcomes Square Baby, the direct-to-consumer baby food brand Square Baby products offering 100% daily nutrition for early eaters 4-12 months old, as a Shaping Early Palates partner with the goal of educating parents and families about the importance of balanced nutrition, palate development, and food allergy prevention. As a PHA Shaping Early Palates partner, Square Baby will join forces in the organization’s effort to disrupt the marketplace and create options to help parents raise adventurous eaters. Square Baby is recognized as a leader in the category of infant and science-based nutrition and this collaboration will support PHA’s vision to cultivate healthy palates and create a lifelong desire for nutrient-rich foods, especially vegetables, among all children.

Square Baby is committed to establishing healthy eating patterns for crucial growth and palate development that can have an impact on a child’s health for a lifetime. Rooted in science, Square Baby applies the recent research behind introducing allergens early and often, to reduce the risk of developing today’s commonly found food allergies. Knowing that customization is key to today’s families, Square Baby offers tailored meal plans with vegan, vegetarian, dairy-free, gluten-free, meat & seafood, allergen introduction as well as allergen-free meals.

Square Baby products side view Recipes designed by the co-founder, a Registered Dietitian, are made in small batches using organic foods that are gently cooked, steamed, or roasted, blended by hand, and frozen to lock in nutrients and freshness. “Square Meals” are perfectly balanced with vegetables, fruits, whole or sprouted grains, and various proteins – meaning they contain half the amount of sugar and double the amount of protein and healthy fats most pouches have.

“With nutrition science at our core, we know the importance of high-quality, balanced nutrition and creating adventurous eaters through exposure to a wide variety of veggies, fruit, grains, proteins, healthy fats, herbs and spices,” says Katie Thomson MS, RD, co-founder and CEO of Square Baby. She continues, “We are thrilled and honored to join the PHA family and harness the power of our shared commitments to raising the next generation of healthy eaters.”

“Partnering with Square Baby is one more step forward in building a better food culture for babies and toddlers,“ said Nancy E. Roman, President and CEO, Partnership for a Healthier America. "Nothing is more important than the health of our children – and it all starts with food and food habits developed early.”

Resources and details on Square Baby’s alliance with PHA’s Shaping Early Palates initiative will be available on PHA’s website.

About Square Baby

Square Baby is the only baby food to offer 100% daily nutrition as well as a comprehensive Allergen Introduction Menu. Harnessing the proven science behind introducing allergens early and often to help reduce baby’s risk of developing common food allergies, Square Baby offers 10 meals that include at least 1 of the Top 8 Allergens. Square Baby is founded by a registered dietitian and geneticist who have designed balanced, “Square Meals” from organic veggies, fruits, whole and sprouted grains, various proteins, healthy fats, herbs, and spices. Offering customizable meal plans and a foolproof footprint to achieve a complete daily diet, Square Baby has 23 different meals for babies 4-12 months. Made in small batches for a better-than-homemade quality, each meal contains half the amount of sugar and double the amount of protein and healthy fats most pouches have. Because Square Baby believes that every baby deserves good nutrition, their platform Good Feeds, donates 10 meals to Feeding America, for every post shared on social media with @squarebabyfood and #goodfeeds. For more information, please visit:

About Partnership for a Healthier America

PHA’s mission is to leverage the power of the private sector to transform the food landscape in pursuit of health equity. In 2010, PHA was created in conjunction with Former First Lady Michelle Obama’s Let’s Move! effort. PHA identifies, accelerates, and celebrates voluntary business practices that improve or increase choice or lead to new norms and behavior around food and physical activity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit and follow PHA on Twitter @PHAnews.

Contact: Andrew Brenner,