Industry Commitments

Keurig Dr Pepper

2021 Progress Report

Year Committed: 2021

Length of Commitment:

Select a Progress Report:

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Keurig Dr Pepper (KDP), a leading producer and distributor of hot and cold beverages with brands like Green Mountain Coffee Roasters, Dr Pepper, Core Hydration and Snapple, will work with PHA to increase the percentage of healthier beverage options in its portfolio and further enhance its marketing transparency.

Verified Results

Implementation Date
December 2026
Reporting Date
February 2022

Commitment Element
By 2025, at least 60% of Keurig Dr Pepper’s portfolio by SKU will meet the established definition.
Progress To Date

Keurig Dr Pepper is making progress toward its commitment with 57% of its product portfolio consisting of beverages that contain one serving of fruit or vegetable or contain nutrients to encourage or functional attributes with less than 40 calories per serving.
Implementation Date
December 2026
Reporting Date
February 2022

Commitment Element
Beginning in 2021 and on an annual basis, Keurig Dr Pepper will disclose in its corporate responsibility report the percentage of their marketing dollars spent to drive sales of products which meet the established definition.
Progress To Date

Keurig Dr. Pepper releases a Corporate Responsibility Report annually that outlines its product packaging, labeling and marketing practices and policies. In 2021, 49% of Keurig Dr. Pepper's overall marketing budget focused on positive hydration beverages, an increase of 17 percentage points from 2020.
Implementation Date
December 2026
Reporting Date
February 2022

Commitment Element
By 2025, Keurig Dr Pepper will create and disclose a company-wide responsible marketing policy that informs the advertising practices the company engages in when reaching all consumers.
Progress To Date

No update provided.

Partner Statement

No statement provided.