MINDBODY
2019 Progress Report
Committed to subsidize affordability of fitness classes on college campuses, offer free access to its technology platform and application for more than 50 HCI partners, support campuses in leveraging technology to provide data and evaluation of HCI initiatives and build demand through direct student engagement. To drive healthier workplaces, MINDBODY will provide select businesses with comprehensive toolkits to help create and support corporate wellness programs.
Verified Results
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Make the MINDBODY technology platform and application to 5 Healthier Campus Initiative (HCI) campuses in the 2018-2019 school year and a roll plan for the second and third years to 20 additional campuses in Year 2, and including covering all costs for integration and ongoing access and maintenance.Progress To Date
During the 2018-2019 school year, MINDBODY signed agreements with two PHA Healthier Campus Initiative colleges to make the MINDBODY technology platform available to them at no cost for three years. The value of the technology is $8,604 per college, $17,208 total. MINDBODY also developed a plan to offer the technology platform to other Healthier Campus Initiative partners. The plan includes mass emails, presentations to colleges, and a customized onboarding process.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Make FitMetrix heart rate tracking monitor software available for free to whom MINDBODY has made available its technology platform and application, to track personal health metricsProgress To Date
As of May 1, 2019, MINDBODY made FitMetrix heart rate tracking monitor software available for free for three years to one college, a value of $5,724.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
In year one, offer up to $300,000 in discounted classes through promotion codes (with cost subsidized by MINDBODY) to HCI students at participating campuses to introduce students to new opportunities for physical activity.Progress To Date
As of May 1, 2019, MINDBODY had not provided discounted classes through promotion codes because promotion codes were not a feature available through the MINDBODY app.
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Implementation Date
May 2020Reporting Date
July 2019Commitment Element
In year two, offer up to $500,000 in discounted classes through promotion codes (with cost subsidized by MINDBODY) to HCI students at participating campuses to introduce students to new opportunities for physical activity.Progress To Date
No update provided.
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Implementation Date
May 2021Reporting Date
July 2019Commitment Element
In year three, offer up to $500,000 in discounted classes through promotion codes (with cost subsidized by MINDBODY) to HCI students at participating campuses to introduce students to new opportunities for physical activity.Progress To Date
No update provided.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Each year, invite MINDBODY studios within a 10 mile radius of at least 5 participating HC college campuses to participate in promoting their classes on campus and surface those promotions via dedicated emails and in-app messaging to students on those campuses within the MINDBODY app and via dedicated email campaigns.Progress To Date
As of May 2019, MINDBODY promoted classes at five MINDBODY studios within a 10-mile radius of one participating Healthier Campus Initiative college campus. It also provided other opportunities to colleges, such as bringing local studios onto campus to provide free wellness and fitness classes.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Work with our HCI partners to collect anonymized and non-identifiable physical activity outcomes data each year.Progress To Date
As of May 1, 2019, MINDBODY was unable to provide anonymous physical activity data due to the small number of colleges participating during the 2018-2019 school year.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Provide a report each year to PHA and HCI partners on data trends captured once a year.Progress To Date
As of May 1, 2019, MINDBODY was unable to provide a report on data trends because there were not enough participating colleges to provide data anonymously. MINDBODY provided reports of data on general consumer trends in fitness and wellness.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Each year, offer at least one free on-campus class to HCI students of at least 5 HCI Campus partners in key metro areas of focusProgress To Date
During the 2018-2019 school year, MINDBODY offered one free on-campus class at one Healthier Campus Initiative college. The salsa/swing/cha cha class was attended by approximately 15 faculty and staff members.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Each year, offer at least 5 prizes valued at $2000 each as giveaways for students at HC campus partners through various Healthier Campus Week student challenges and competitionsProgress To Date
MINDBODY was unable to offer giveaways during the 2018-2019 school year. It is planning student and campus giveaways for Healthier Campus Initiative partners for the 2019-2020 school year.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Each year, implement in-app push messaging notifications to students at participating HCI campuses at least once every other month to encourage student engagement.Progress To Date
In working with campuses during the 2018-2019 school year, MINDBODY found that colleges did not want to promote offsite fitness classes to students because it may reduce participation at on-campus fitness facilities. As a result, MINDBODY was unable to engage students in in-app push notifications to promote fitness classes in the local community.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
During the term of MindBody's commitment, it will inform 100% of known college clients about PHA's Healthier Campus Initiative and recommend participation.Progress To Date
As of May 2019, MINDBODY informed 14 of its college clients about PHA's Healthier Campus Initiative and encouraged them to participate.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Offer intro discounted classes (with cost subsidized by MINDBODY) to hourly employees of at least 4 total selected corporate clients in prioritized urban cities valued at $100k total each year of the commitment.Progress To Date
As of May 1, 2019, MINDBODY had not identified any corporate clients with hourly employees to offer discounts to. MINDBODY joined a new worksite wellness task force and is exploring ways to identify corporate clients.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
Continue to offer dynamic pricing/ open inventory technology to offer discounted classes within the MINDBODY app.Progress To Date
MINDBODY has continued to offer dynamic pricing/open inventory technology within the MINDBODY app. This includes the ability to promote selected and discounted classes with premium placement on the MINDBODY app to fill empty class spots and promote introductory offers, such as discounted class bundles, to attract new members.
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Implementation Date
May 2020Reporting Date
July 2019Commitment Element
Develop and distribute a digital wellness toolkit of best practices (wellness challenges, collateral/materials) for all corporate clients and PHA partners to replicate and deploy.Progress To Date
MINDBODY released "Ignite by MINDBODY" in 2019, a wellness challenge toolkit. The toolkit contains resources to help worksites design and implement wellness challenges for employees, including promotional and communications materials such as posters and sample emails, supporting materials such as forms and surveys, and participant tools such as tracking worksheets and general recommendations on motivation, goal setting, physical activity, and nutrition.
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Implementation Date
May 2019Reporting Date
July 2019Commitment Element
During the Term, MINDBODY will provide 10% discounted access to the MINDBODY platform for 250 studio clients identified that provide childcare services during classes.Progress To Date
As of May 1, 2019, no studio clients that provide child care services during classes had been identified. MINDBODY plans to begin announcing this offer to studio clients later in 2019.
Partner Statement
No statement provided.