Reebok
Impact Area
Commitment
3 year commitment
In 2013, Reebok promised to invest $6 million to expand physical fitness opportunities for kids in 1,000 schools across the country by 2015. But The company far surpassed that goal, reaching more than 1,600 schools with its BOKS (Build our Kids’ Success) program, which gets kids up and moving before the school day even begins. This free program focuses on schools serving children from low-income communities and helps forge greater school-community relationships.
Reebok also works with one of PHA’s founders, the Alliance for a Healthier Generation, to encourage schools to adopt the BOKS Burst curriculum, which gets kids out of their seats throughout the day with 2-5 minute physical activity breaks that help them stay focused and ready to learn.
What’s more, Reebok hosts BOK events around the country, providing training sessions and exhibits at conferences and meetings. In addition to its cash “activation grants” that allow schools to launch BOKS programs, it will contribute $8 million per year to support broader efforts to increase the nation’s focus on physical activity and fitness. Reebok funding supports activities such as free fitness classes for families at Reebok FitHub locations, free fitness classes for girls at the Boys and Girls Club, sponsorship of trainings and CrossFit Kids programs.
$30 million dedicated by Reebok to promote physical activity and fitness for kids and adults
Our Work In Motion
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Business Has the Power, and... The Responsibility
America’s children are in worst shape than ever – weighing more today than they have in 40 years. Corporations have both the power – and responsibility – to affect change both in the food supply and in fostering physical activity.
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Retail, Education, Healthcare Leaders to Sponsor Partnership for a Healthier America’s Building a Healthier Future Summit
PHA announces new sponsors for the 2014 “Building a Healthier Future Summit,” taking place March 12 to 14 in Washington, D.C. Leading companies in the retail, education, healthcare and sports sectors will join PHA at the Summit.
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Reebok; Mushroom Council Announce New Commitments to the Childhood Obesity Fight at Partnership for a Healthier America Annual Summit
Today, during the second day of the Building a Healthier Future Summit, Reebok and the Mushroom Council announced new commitments to the Partnership for a Healthier America (PHA). PHA, which is hosting the summit, works with the private sector and PHA Honorary Chair First Lady Michelle Obama to solve the nation’s childhood obesity crisis.
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11 Questions With… Kathleen Tullie, Founder of BOKS
Kathleen Tullie, Founder of BOKS (Build Our Kids’ Success) and Director of Social Responsibility at Reebok,is profiled in Partnership for a Healthier America’s 11 Questions With… series.
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5 Active Ways to Get Involved in Your Kid's School
A new school year brings lots of opportunity to get involved in the classroom. Looking for something out of the ordinary? Here are few healthy ideas to help you make this year great for your kids!
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Tips to Get Your Kids’ Bodies & Brains Moving
Back to school season is in full swing! In the midst of your planning, packing, and shopping don’t let your healthy habits fall by the wayside. Here's how to make sure that you’ve got it under control.
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Lunchbox Ready Bento Boxes
Add some zest to your family’s packed lunches this year. Say goodbye to the boring brown bag lunches, and hello to the BOKS Bento Box!