Logo for Partnership for a Healthier America (PHA) partner Enmarket.


Supporting partner



Started on May 19, 2016
3 year commitment | View progress

Half the U.S. population visits a convenience store every day, so the food in stores shouldn’t just be healthier, it should also be more affordable. Convenience store partners like enmarket help transform the marketplace, by offering many health-focused improvements at locations across the country.

Beginning in 2016, enmarket, a convenience store chain with locations in Georgia, North Carolina and South Carolina, plans to stock the shelves of its stores with healthier, more affordable snacks and meals; support healthier choices through in-store marketing and promotions and support community and employee wellness. And because we know shoppers respond strongly to marketing, enmarket plans to support PHA’s initiatives by promoting fruit and veggie consumption, and encouraging more people to drink more water, more often.

“Our solidified support of PHA will help enmarket continue to build a healthier future for children because we will be collaborating with powerful partners in creating solutions to ensure every child grows up at a healthy weight. There are many organizations involved in the PHA, but only five other convenience store chains. This underscores the fact that convenience stores can do something to improve healthier food access, and we’re happy to be at the forefront of that movement within our industry. It is a long term commitment for Enmarket.

~Matt Clements, enmarket’s director of marketing

Enmarket was also a proud partner of Drink Up. Drink Up was formed between the Partnership for a Healthier America, with Honorary Chairwoman Former First Lady Michelle Obama, and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water, more often. Started in 2013, Drink Up quickly became an award-winning, national consumer marketing campaign that represents 50+ partners in the bottled, tap, reusable, and filtered water space, bringing together all sectors of water to reach the common goal of more people drinking more water.

53% of consumers would visit c-stores more for healthier foods.

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