COVID-19 Fresh Food Fund
Impact AreasTransforming the marketplace
Fresh fruits and vegetables for communities in-need
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You can provide fresh fruits and vegetables for communities-in-need.
For just $15 a box, PHA and its partners can provide fresh, nutritious fruits and veggies to families in need, as we collectively battle the COVID-19 pandemic.
COVID-19 has caused historic disruption and also brought insight and clarity. One glaring truth it has exposed is gross inequity throughout the food system at every level. Poor diets that have caused and exacerbated obesity, diabetes, heart disease, and other diet-related chronic diseases are partly responsible for higher death rates among communities of color and those facing poverty.
This effort will direct nourishing, high-quality fruits and vegetables to individuals in need now, while creating a platform to raise awareness of the need for long-term changes to the food system that privilege better health for all.
Launched in partnership with the Produce Marketing Association (PMA), the fund and program will utilize PMA’s network of growers and distributors to box and ship fruits and vegetables to local coordinating partners across the country. Those partners will then redistribute food in ways that best meet the needs of their local community. Each box will include 50 servings of fresh fruits and vegetables, highlighting variety, seasonality and featuring a mix of foods that will empower individuals to make delicious, nourishing meals for themselves and their families.
Boxes will be complemented by a suite of free digital tools, complemented by our FNV campaign, that inspire participants to transform and celebrate fruits and vegetables.
Tools will include:
- Tips for extending shelf life and maximizing the use of fruits and vegetables
- Information on how to receive and store food safely, including how to properly wash fruits and vegetables
- Simple recipes, preparations, and cooking how-to’s
We had no idea we were picking up fresh, high quality produce. We assumed it was on the verge of spoiling. WOW! It’s beautiful produce. Thank you so much! This is a huge blessing to our organization and all the families and children that will be receiving [it].
Press Release: Partnership for a Healthier America Launches COVID-19 Fresh Food Fund to Help Transform the Food Landscape in Pursuit of Health Equity
Press Release: Partnership for a Healthier America Announces Denver as First Deployment City of the COVID-19 Fresh Food Fund -- City to Receive Fresh Fruits and Veggies for Communities in Need and Digital Resources to Uplift Health During COVID-19 Pandemic and Beyond
Produce Marketing Association