Nurture Life
Food preferences are formed in infancy*, and the nutrition we get early in life plays a major role in how healthy we are later. Nurture Life is working to raise the standard for children’s food.
As a PHA partner, Nurture Life has committed to promoting vegetables, plant proteins, and whole grain consumption and reducing the sodium, added sugars, and saturated fat in its products. By positively shaping nutritious food preferences among young eaters, Nurture Life is part of an initiative to improve the long-term health of our children from the get-go.
By 2023, Nurture Life will also develop an educational campaign for parents around the importance of early palate development and a diet filled with vegetables and limited added sugar and salt. Believing that healthy meals should be accessible for every child and adult, Nurture Life will donate thousands of meals to family shelters and food pantries across the Chicago-land area.
84.4% of infants and toddlers consume foods with added sugars on any given day.
Our Work In Motion
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Partnership for a Healthier America Launches ‘Veggies Early & Often’ Campaign to Build a Generation of Veggie Lovers
New icon will be adopted by partners across sectors to signal veggie-forward foods and approaches, including on product packaging by baby and toddler food brands to signal veggie-forward foods in the marketplace.
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Yes, Kids CAN Learn to Love Veggies
PHA shares new research that explores why it is critically important for infants and toddlers to be introduced to vegetables early and often. Part of PHA's paper series.
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Partnership for a Healthier America Recognizes Eight Companies for Setting a New Standard in the Marketplace to Promote Veggie Introduction for Young Children
Partnership for a Healthier America recognizes Happy Family Organics, KinderCare, Learning Care Group, lil’gourmets, Nurture Life, Square Baby, Tiny Organics, and Yumi for adopting PHA’s Veggies Early & Often icon on baby and toddler food packaging or early child care provider menus, setting a new standard in the marketing place for veggie-forward baby and toddler food products at all price points.
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Competitors in the marketplace join forces to get more vegetables to young children
Hundreds of veggie-forward options have been introduced to the marketplace through PHA's Veggies Early & Often campaign to help children learn to love vegetables from an early age.
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Partnership for a Healthier America Teams Up With Baby and Toddler Food Brands and Influencers to Help Create a Veggie-forward Future for All
Leading first foods companies including Happy Family Organics, Serenity Kids, Lil’ Gourmets, Nurture Life, Square Baby, Yumi, Tiny Organics, and Small Bites Adventure Club have joined forces to commit to adding 1 million servings of vegetables through veggie-forward products in 2024
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4 Ways to Get Kids Eating Veggies Early & Often
Babies aren’t born liking veggies, but little ones can learn to love vegetables through early and often exposure to carrots, green beans, broccoli, peas, squash, artichokes, and more! This National Nutrition Month, Partnership for a Healthier America (PHA) is paving the way for parents and caregivers to serve veggies kids will eat and enjoy.