About Early Palate Development

PHA is partnering with early childhood educators, baby food manufacturers, and other key stakeholders to disrupt the marketplace and create options to help parents raise lifelong veggie lovers.

Introducing babies, toddlers, and young children to the savory and bitter flavors of vegetables helps train their early palates to accept and even enjoy these nutritious foods. Unfortunately, in order to make their products more palatable to young children, many companies in the marketplace rely on the sweet taste of fruit to mask the bitter flavors of veggies.

PHA’s vision is to cultivate healthy palates and create a lifelong desire for nutrient-rich foods, especially vegetables, among all children. Palate training is an essential but misunderstood and under-promoted strategy for imparting healthier eating habits to infants and toddlers. PHA is well-positioned to raise awareness and deliver results that diminish health disparities and empower parents, caregivers, and our partners—including food manufacturers, associations, and public health stakeholders—to reduce barriers and champion best practices.

By working together, not only can we teach infants and toddlers to eat their vegetables, but to love them.

84.4% of infants and toddlers consume foods with added sugars on any given day.

Our Partners

  • Sprout Foods Logo

    Sprout Foods

  • Tiny Organics Logo

    Tiny Organics

  • Fresh Bellies Logo

    Fresh Bellies

  • Nurture Life Logo

    Nurture Life

  • Lil' Gourmets Logo


  • Good Feeding Logo

    Good Feeding

  • Square Baby logo

    Square Baby