Half the U.S. population visits a convenience store every day, so the food in stores shouldn’t just be healthier, it should also be more affordable. PHA works with partners like Tri-Star Services, which owns and operates Twice Daily to transform the marketplace by ensuring that convenience stores across the nation are fully stocked with healthier options.
Twice Daily, a convenience store chain in Tennessee and Kentucky, made a commitment to PHA on October 12, 2015 at the NACS show, the convenience store industry’s largest event. When teaming up for a three-year partnership with PHA, the chain committed to delivering more nutritious, affordable options to meet the needs of the children, families and communities they serve. And because we know shoppers respond strongly to marketing, Twice Daily convenience stores planned to market healthier options at the register!
Twice Daily’s work continues to help the convenience store industry begin to shift its image to that of an alternative source for healthier, affordable foods.
“At Twice Daily, we are continuing to look for ways to be able to offer our guests healthy options. The process of reviewing our current items is under way to ensure that we are in compliance with our PHA requirements. We promote healthy combo options to our guests such as free water with a salad or piece of fruit. We have also partnered with a local company, Esstar that strives to offer alternatives to traditional c-store fare such as healthy-on-the-go, non GMO, vegan, gluten free and kosher offerings near the register for healthy impulse buys. In addition we are working with our local fresh food provider to create new healthy, natural, and simple menu options. We are excited to continue making the healthy choice, the easy choice in the coming years through our partnership with PHA.
53% of consumers would visit c-stores more for healthier foods.