

Square Baby
Impact Area
Initiatives
Square Baby is committed to shaping early food preferences among babies in order to have a significant impact on their long-term health. Founded by a registered dietitian and mom, Square Baby creates balanced meals made with fruits, vegetables, protein, and grains, as well as innovative ingredients not typically found in leading baby foods.
84.4% of infants and toddlers consume foods with added sugars on any given day.
Our Work In Motion
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Partnership for a Healthier America Welcomes Square Baby as Newest Shaping Early Palates Partner to Inspire Healthy Eaters for Life
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New icon will be adopted by partners across sectors to signal veggie-forward foods and approaches, including on product packaging by baby and toddler food brands to signal veggie-forward foods in the marketplace.
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PHA shares new research that explores why it is critically important for infants and toddlers to be introduced to vegetables early and often. Part of PHA's paper series.
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Square Baby, a partner in PHA’s Veggies Early & Often campaign, highlights how baby and toddler food manufacturers can play a role in providing all children with a healthy start by creating veggie-forward products
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Partnership for a Healthier America recognizes Happy Family Organics, KinderCare, Learning Care Group, lil’gourmets, Nurture Life, Square Baby, Tiny Organics, and Yumi for adopting PHA’s Veggies Early & Often icon on baby and toddler food packaging or early child care provider menus, setting a new standard in the marketing place for veggie-forward baby and toddler food products at all price points.
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Square Baby is expanding nationally and launching new vegetable-forward, “Square Meals” in support of Partnership for a Healthier America's “Veggies Early & Often” Campaign.
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Hundreds of veggie-forward options have been introduced to the marketplace through PHA's Veggies Early & Often campaign to help children learn to love vegetables from an early age.