Giant Food
Supporting partnerGiant Food operates 164 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia. As a PHA partner, Giant Food has committed to incorporating front-of-package nutrition labels on all private label products and ensuring that at least 55 percent of private label brands achieve 1, 2 or 3 stars through the Guiding Stars nutrition labeling program.
Giant Food will also bring FNV, PHA’s marketing campaign that uses unique creative and celebrities to drive consumption of fruits and vegetables, to over 90 stores in the District of Columbia, Maryland and Virginia area.
7 out of 10 people reported eating more fruits and vegetables after seeing the FNV campaign