FirstBIKE
Impact Area
Commitment
FirstBIKE is a PHA partner committed to providing increased physical activity opportunities for children in early childcare environments. The company, which develops durable, lightweight training bikes for children between ages 2 and 5, signed on with us to donate its balance bikes to the YMCA and other youth organizations.
FirstBIKE’s main goal is to encourage children to get active and moving from a very early age (22 months +), while providing a unique, fun, and safe method for doing so. Our balance bikes are designed to assist children in developing a healthy lifestyle from early childhood, rather than attempting to alter unhealthy behavioral patterns later.
~ Joseph Rumley, chief marketing officer, FirstBIKE.
As a result of FirstBIKE’s commitment, more children will be able to have fun, be physically activity and develop a love for biking at an age when lifestyle habits are developed.
6- to 8-year-olds with obesity are approximately 10x more likely to become obese adults than those with a lower body mass index
Our Work In Motion
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FirstBIKE, Knowledge Universe, Nutri Ventures, Sodexo and Four Hospital Systems Join the Partnership for a Healthier America to Offer Healthier Choices
FirstBIKE, Knowledge Universe, Nutri Ventures, Sodexo and four hospital systems announced new commitments to the childhood obesity fight at PHA's 2014 Building a Healthier Future Summit.