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The Partnership for a Healthier America and Parent Earth Team Up to Help Keep Families Healthy and Active

WASHINGTON, DC (June 27, 2012) – The Partnership for a Healthier America (PHA), which works with the private sector and its honorary chairwoman First Lady Michelle Obama to solve the nation’s childhood obesity crisis, today announced that it is working with Parent Earth (parentearth.com) to help parents create and maintain a healthier home.

Parent Earth demonstrates a commitment to reducing childhood obesity by educating parents about healthy food choices and strategies to improve the food in their schools and communities. Together, Parent Earth and PHA will make available to their respective networks short videos that will help parents cook with their kids; make affordable and nutritious family recipes; do fun family food projects; and find practical solutions to common food dilemmas. PHA will also advise Parent Earth on future productions.

“By educating parents with a variety of quick and easy tips, Parent Earth helps remove some of the barriers that keep families from eating healthy,” said Elly Spinweber, PHA’s director of marketing and communications. “These short videos will not only help viewers decrease the amount of time needed to create healthy meals, but will also teach them simple ways to cut costs, making living a healthy lifestyle easier.”

“We love PHA’s philosophy to ‘Make the healthy choice the easy choice,’” said Parent Earth Founder, Nicole Betancourt. “Together we want to help parents overcome the many modern obstacles to cooking healthy food for their families today – tight budgets, little time to shop and cook, lack of access to supermarkets, and the lost art of preparing our own food.”

Sarah Schenck, Parent Earth’s Co-Founder, adds, “By giving parents the expert advice, quick tips and fun ideas to raise children with a healthy relationship to food, we at Parent Earth join PHA in bringing the joy of food back into family life in the United States of America.”

About Partnership for a Healthier America

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan, nonprofit organization that is led by some of the nation’s most respected health and childhood obesity advocates. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

ABOUT PARENT EARTH

How can we foster a world that nurtures healthy, thriving children? Parent Earth creates, gathers and shares short videos that answer parents’ questions about food, including cooking, gardening, nutrition and behavior. Parent Earth videos reflect diverse opinions and perspectives and offer a wide range of parenting styles and food choices — all aimed at promoting healthy, fresh, safe and affordable food for all children.Parent Earth videos feature pediatricians, nutritionists, sustainable food advocates, holistic health counselors and notable names like “Renegade Lunch Lady” Ann Cooper, best-selling author Paul Greenberg, documentary filmmaker Curt Ellis, and nutritionist Latham Thomas.Parent Earth is created by Emmy Award-winning filmmaker and Institute for Agriculture and Trade Policy (IATP) Food and Community Fellow Nicole Betancourt and Co-Founder and filmmaker Sarah Schenck. For more information, visit www.ParentEarth.com.

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