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Partnership for a Healthier America's Second Building a Healthier Future Summit: Coverage Opportunities Announced

First Lady Michelle Obama, Newark Mayor Cory Booker, Former Senate Majority Leader Bill Frist, Leading Entrepreneurs, Celebrated Chefs and School Nutrition Professionals

WASHINGTON, DC (Feb. 21, 2013) – The Partnership for a Healthier America (PHA), which works with its honorary chair First Lady Michelle Obama and the private sector to end childhood obesity in the U.S. today announced the schedule of media coverage opportunities for its second Building a Healthier Future Summit, taking place March 6 to 8, 2013, at the Grand Hyatt in Washington, D.C.During the opening plenary, on March 7 at 8:30 AM, the three finalists of The End Childhood Obesity Innovation Challenge, will pitch their proposals to all summit attendees and a panel of four distinguished judges (listed below).

The Great American School Lunch Challenge, taking place Thursday afternoon at 12:30PM, pairs Food Network Star Anne Burrell with Houston Independent School District operations manger, Pamela Guillory against James Beard Award-winning chef Jose Garces and Renee Elliott, Colonial School District cafeteria manager, to whip up a healthy, yet appealing lunch that adheres to a strict budget and nutritional guidelines. White House Assistant Chef and Senior Policy Advisor for Healthy Food Initiatives, Sam Kass, will host the cook-off.

PHA honorary chair First Lady Michelle Obama is scheduled to keynote the Summit at George Washington University’s Lisner Auditorium on March 8th.Media interested in covering the plenary sessions or attending the media availabilities should contact PHA for credentials by emailing news@ahealthieramerica.org.

In addition, two media availabilities will be set up on March 7 to help facilitate interviews with PHA speakers. All availabilities will occur on site at the Grand Hyatt, 1000 H Street, NW. Check in at the pressroom located on the Constitution Level in the Potomac Room for exact locations. See schedule below:

Who

The Honorable Bill Frist, former U.S. Senate majority leader and PHA honorary vice-chair;Innovation Challenge judges: Elisa Camahort Page, co-founder and COO, BlogHer; Dean L. Kamen, entrepreneur and inventor, best known for medical device innovations and as the inventor of the Segway; Ken Mehlman, global head of public affairs at leading global investment firm, KKR; Tory Newmyer, writer at Fortune, where he reports on the intersection of business and government

WHAT

Opening Plenary & End Childhood Obesity Innovation Challenge

WHEN

10:30 a.m. to 11:15 a.m. Thursday, Mar. 7

WHO

White House Assistant Chef and Senior Policy Advisor for Healthy Food Initiatives, Sam Kass; Great American School Lunch Challenge competitors and advisors, who include Food Network Star, Anne Burrell; James-Beard Award Winning Chef, Jose Garces; Houston Independent School District senior food services

WHAT

The Great American School Lunch Challenge

WHEN

2:30 p.m. to 3:15 p.m. Thursday, Mar. 7


The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.