Partnership for a Healthier America (PHA) Launches Good Good Food Public Awareness Campaign in Indianapolis, IN
The Good Good Food campaign is part of PHA’s work to double produce consumption in Indianapolis and other cities across the country
Indianapolis, IN, June 25, 2025 — National nonprofit Partnership for a Healthier America (PHA) celebrates the launch of the Good Good Food campaign today with a vibrant, engaging event in downtown Indianapolis, bringing the community together through the power of food.
PHA has a bold vision to double produce consumption in 15 US cities by 2030 as part of its Good Food Cities collective impact model, and Indianapolis is one of them. The goal of Good Food Cities is to enhance and expand nutrition security by increasing the supply, access, education, and marketing of fruits, vegetables, and other nutritious foods. To support this work, PHA created a public awareness campaign to empower nutritious food choices in an inclusive way that meets everyone where they are at. Good Good Food encourages everyone to simply make one better choice every time you eat. Eat one better to feel better than good. Feel good good.
“We are thrilled to be launching our Good Good Food campaign with our wonderful partners at the City of Indianapolis, to highlight the city’s commitment to providing fresh, affordable, nutritious food to everyone, no matter their zip code,” said Noreen Springstead, President and CEO of PHA. “This campaign is not about asking people to make radical changes to their lifestyle, but about the power of making one better choice each day. At PHA, we think meeting people where they are and taking into account their personal and cultural preferences is the best way to encourage healthier eating.”
According to data from the USDA Food Environment Atlas, 12% of the population in Marion County (over 116,000 people) have low incomes and do not live close to a grocery store, limiting their ability to access healthy foods. PHA has been working with the city of Indianapolis’ Division of Community Nutrition and Food Policy (DCNFP) to improve access to nutritious and affordable fruits and vegetables since 2021. PHA first brought its Good Food at Home program to the city in the summer of 2021, and in the four years since, has helped to provide over 2 million servings of fresh fruits and vegetables to the community.
The launch event, which takes over part of downtown Indianapolis’ Monument Circle, features chefs and food trucks creating healthy, delicious meals with fresh, local ingredients. There will be a special kid zone for the youngest attendees, where kids can engage in activities that encourage healthy eating habits and movement.
During the launch event, PHA will award $10,000 grants to eight local community organizations to help them provide fresh produce to families across the city throughout the rest of the summer and early fall: Breeding Tabernacle CME Church, Christ Church Apostolic, Community Alliance of the Far Eastside (CAFE), Harrison Hill Elementary School, Indianapolis Parks & Rec (Riverside & Bethel Park Family Center), Kidz Coalition, Mackida Loveal & Trip Mentoring Outreach Center (MLT), and VOICES Corp.
“Good Good Food represents inclusive, community-centered work that addresses food access and equity alongside residents and organizations,” said Cheria Caldwell, administrator for the OPHS Division of Community Nutrition and Food Policy. “We’re proud to partner with PHA to continue building a city with the goal of every resident enjoying fresh and nutritious food —regardless of neighborhood or income.”
The public launch of Good Good Food is just the beginning of PHA’s work to build Good Food Cities across the US. More Good Good Food events are planned for early fall in Chicago and Denver, and additional cities like Washington, DC, Baltimore, MD and Wichita, KS will soon join the Good Food Cities coalition. To learn more about this work visit www.ahealthieramerica.org/goodfoodcities.
“At Amazon Access, we believe everyone should have access to healthy food – no matter their zip code,” said Nancy Dalton, Director, Amazon Access. “We are thrilled to be teaming up with PHA to support healthier communities like Indianapolis through Good Food Cities.”
PHA’s Good Food Cities work is powered by partners Amazon Access and Novo Nordisk.
Media Contact: Diana Delgado, ddelgado@ahealthieramerica.org
About Partnership for a Healthier America At Partnership for a Healthier America (PHA), we are advancing equitable access to nutritious food for all in America to lead healthy lives. As a national nonprofit founded alongside Former First Lady Michelle Obama’s Let’s Move! campaign in 2010, PHA works with community organizations, corporations, foundations and governments to build healthier communities through nutritious food. Learn more about our work at ahealthieramerica.org.
About the Indianapolis Division of Community Nutrition and Food Policy (DCNFP) The Office of Public Health and Safety’s (OPHS) Division of Community Nutrition and Food Policy is responsible for addressing racial inequity in the food system, creating an inclusive mechanism to launch and coordinate food policies and programs, reducing food insecurity in Indianapolis, and improving equitable access to healthy food in Indianapolis, with a focus on supporting the local food economy and food infrastructure of low access areas.
About SPARK on the Circle SPARK on the Circle is a temporary park-like environment on the northwest quadrant of Monument Circle featuring public seating and human-scale activities including games, relaxing seating, arts and culture opportunities, and live music. SPARK is made possible by an ongoing partnership between Big Car Collaborative, Downtown Indy, Inc., and the City of Indianapolis Department of Metropolitan Development — with support from the Indiana War Memorials Commission. SPARK on the Circle is part of Spark Placemaking — a program of the Indianapolis-based arts nonprofit, Big Car, since 2015. Join us on the northwest quadrant this 2025 season! www.CircleSpark.org
About Downtown Indy, Inc. For more than three decades, Downtown Indy, Inc. (DII) has partnered with businesses, property owners, and Downtown stakeholders to ensure Downtown Indianapolis is the vibrant, welcoming, and fun heart of Indiana’s cultural and economic life. DII serves as Downtown’s primary place-based management organization, collaborating and executing on large-scale events, public space programming, cleanliness and beautification initiatives, and investments in public safety. www.DowntownIndy.org