Good Good Food Campaign
Eat one better. Feel Good Good.
Small Bites Lead to Big Change
Good Good is a campaign by Partnership for a Healthier America (PHA) that empowers people to make better food choices – one meal at a time. We’re not asking for radical action; it’s about small, doable steps like adding in or swapping in one better food option every time you eat.
Through events, influencer collaborations and partnerships with community organizations, PHA is helping everyday people eat one better to feel better than good — to feel good good.
Good Good Activations
In 2025, we launched Good Good in Indianapolis, Denver and Chicago, turning familiar spaces into vibrant hubs of food, culture, and connection. From block parties to farmers markets, we partnered with local leaders, chefs, and community organizations to create family friendly experiences that encouraged people to eat one better. Each launch reflected the spirit of its city, while reinforcing a shared message: small, everyday choices are the building blocks to a good, good life.
Indianapolis
PHA’s Good Good Food campaign launched in Indianapolis on June 25, 2025 with an event that brought over 1,000 community members together for a vibrant day filled with food, family fun and culture. We partnered with the City of Indianapolis, SPARK on the Circle and Downtown Indy to host the event in downtown Indy’s iconic Monument Circle.
We served up over 600 nutritious tastes from local chef Craig Baker and vendors including Mambo’s Cheesesteak Grill, Ms Murray’s Naturals, and The Live Project. At the event, PHA awarded $100,000 in grants to seven local organizations committed to improving access to healthy, affordable food.
Denver
The Good Good Food campaign made its debut in Denver on September 14th, bringing energy, flavor, and community spirit to Youth on Record’s annual Block Party.
With support from Youth on Record, the Denver Housing Authority, the City of Denver’s Department of Public Health & Environment, and Chef Carrie Shores of SAME Cafe, the event helped more than 650 families discover how they can make “one better” choice each day and make healthier food choices that last.
Chicago
On September 18, 2025, the Good Good Food campaign lit up Chicago’s Austin Town Hall Farmers Market with a lively, family-friendly block party celebrating healthy eating, music, and community.
Chef Sebastian White of The Evolved Network led live cooking demos with free samples, while DJ Lipgloss kept the energy high with music and a hands-on DJ’ing class. Guests also enjoyed hydration stations from Keurig Dr Pepper and explored a food budgeting hub powered by Amazon Access, learning simple ways to make “one better” food choice every day.
The event highlighted the new Forty Acres Fresh Market, which brings fresh, affordable produce to the Austin neighborhood.
What's next
Washington, DC, Baltimore, MD, and Wichita, KS have joined the Good Food Cities coalition, building on the inaugural cohort of cities: Indianapolis, IN; Denver, CO and Chicago, IL. To stay up to date on events and activations in these cities, be sure to follow us on social!
What are Good Food Cities?
Good Food Cities are the 15 cities around the country where PHA has committed to doubling the amount of good food eaten in the next five years. This is made possible through partnerships with local governments, community organizations, and corporate partners. Read more about Good Food Cities work across the country.
Support this work
Sign up for our newsletter below to get all of PHA’s updates — and please consider making a gift now to help make this work possible. Your gift now connects families to good food that builds good health. Every dollar equals one full day of good food.
Donate NowPowered by our partners
-
Novo Nordisk
-
Keurig Dr Pepper
-
Amazon Access
-
Guiding Stars
