Novo Nordisk, Time Inc., WAT-AAH! Sponsor the Partnership for a Healthier America’s 2014 Building a Healthier Future Summit
Washington, D.C. (March 4, 2014)—The Partnership for a Healthier America (PHA) today announced new sponsors of the Building a Healthier Future Summit, held March 12 to 14, 2014, at the Washington Hilton. Novo Nordisk, Time Inc., and WAT-AAH! will sponsor the Summit, which brings together private sector, government, academia and philanthropic leaders to discuss real solutions to ending America’s childhood obesity crisis.
“We are proud that Novo Nordisk, Time Inc. and WAT-AAH! have joined PHA to support the Summit and our mission to collaborate with the private sector and take action in the fight for our children’s health,” said Lawrence A. Soler, president and CEO of PHA. “We look forward to the open dialogue, innovative partnerships and new strategies that will come from the Summit.”
Novo Nordisk, a global healthcare company with a 90-year legacy of innovation and leadership focused on the prevention, treatment and, ultimately, a cure for diabetes, will support the Summit as a national sponsor. Additionally, Time Inc. signed on as the exclusive media sponsor and will support the Summit across its various print and digital properties. With a combined audience of more than 130 million, Time Inc. serves readers who are focused on the health of their families and their businesses, which complements the work of PHA and its partners.
“A healthy lifestyle begins at a young age. We all have a responsibility to teach the next generation the importance of physical activity and proper nutrition,” said Todd Hobbs, MD, chief medical officer of Novo Nordisk. “We look forward to collaborating with PHA to ensure our children have access to a healthy future.”
WAT-AAH!, a supporter of PHA’s Drink Up campaign to encourage the drinking of plain water more often, will be a first-time sponsor of the Summit.
“We have a history of supporting PHA and America’s youth to ensure that they choose to lead a healthier lifestyle,” said Rose Cameron, founder and CEO of WAT-AAH!. “We understand that it is critically important to push innovation to a transformative level in order to end childhood obesity. Our sponsorship of the Summit is an extension of our commitment to today’s youth and we look forward to the positive impact this event will generate on a larger scale.”
Participants of the two-day Summit will discuss real solutions to ending America’s childhood obesity crisis during [breakout sessions](hhttps://www.ahealthieramerica.org/pha-summit-8) focused on health equity and other topics. First Lady Michelle Obama will keynote the event. Leading decision makers and experts from both the private and public sectors will also speak as part of the Summit. For more information about the Summit, visit www.ahealthieramerica.org/summit.
About Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with—but independent from—First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan, nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.ahealthieramerica.org and follow PHA on Twitter @PHAnews.
About Novo Nordisk
Headquartered in Denmark, Novo Nordisk is a global healthcare company with 90 years of innovation and leadership in diabetes care. The company also has leading positions within hemophilia care, growth hormone therapy and hormone therapy. For more information, visit www.novonordisk-us.com or follow U.S. activities on Twitter at @novonordiskus.
About Time Inc.
Time Inc., a division of Time Warner, is one of the largest branded media companies in the world reaching more than 130 million Americans each month across multiple platforms. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, REAL SIMPLE, Travel + Leisure and Food & Wine, Time Inc. is home to celebrated events and franchises including the Fortune 500, TIME 100,PEOPLE’s Most Beautiful, SPORTS ILLUSTRATED’S Sportsman of the Year and the Food & Wine Classic in Aspen.
About WAT-AAH!
WAT-AAH! is a line of functional bottled water targeted to kids and teens that was founded in 2008 by Rose Cameron. Cameron was inspired and challenged by her two sons who identified water to be “boring.” This notion set her to create WAT-AAH! with its screaming boy logo coupled with a mission “to be the first brand to make water relevant and cool to kids.” Since its launch six years ago, WAT-AAH! has been identified as “one of the fastest growing brands” in the beverage industry, ranking among the top 10 in its category. WAT-AAH! continues to reach millions of kids and teens through schools and many other forms of distribution. To learn more, visit www.wat-aah.com or follow us on twitter @wataah.