M4D3 (Make A Difference Everyday) and PHA Lace-Up for a Healthier Future
M4D3 Empowers America to Walk with Purpose in Support of PHA
NEW YORK, NY (October 20, 2015) – M4D3 (Make A Difference Everyday), a shoe company with a mandate to lead social change, has teamed up with the Partnership for a Healthier America (PHA), to encourage Americans to take a step towards a healthy lifestyle … literally. By purchasing a pair of PHA athletic shoes, consumers will support the organization, which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to end childhood obesity in a generation. The collection will be available for preorder on October 21 at M4D3shoes.com.
“Kids are designed to move, but if current trends continue, today’s children will be the first generation to live shorter lives than their parents,” said PHA Chief Marketing Officer Drew Nannis. “We are committed to making healthier choices easier for busy parents and families and are honored to have M4D3’s support as we work towards achieving our mission, one step at a time.”
“At M4D3, we are passionate about the overall health of our nation. Working with PHA was a natural fit, allowing us to create a line of shoes that encourage supporters to get active, while building awareness for the organization and its great work to help end the nation’s childhood obesity crisis,” said Scott Kaminsky, vice president, M4D3.
The M4D3 PHA athletic collection will be available for preorder October 21 and on sale for $59.99 starting November 21 on M4D3shoes.com. Join the conversation online using the hashtag #StepUp.
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About M4D3 (Make A Difference Everyday): Headquartered in New York, M4D3 products use the collective power of the community to create positive change in the world, directly supporting partner aid agencies and foundations, including the Partnership for a Healthier America (PHA), True Colors Fund, People for Ethical Treatment of Animals (PETA), and Plan International USA. M4D3 footwear is manufactured by a global leader who produces millions of pairs of shoes annually for many well-known international brands. To learn more about M4D3, please visit M4D3shoes.com and follow M4D3 on Twitter, Facebook and Instagram @ShoesByM4D3.
About PHA: The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.
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