‘Good Food For All’: New Program Will Deliver At Least 10.3 Million Servings of Fresh Produce to Families in Need
$8-Million project to serve Chicago region, Minneapolis, Columbus, and more across the Midwest
New program designed to encourage families to put fresh produce on the table, creating opportunities for food retailers to better serve their communities
July 13, 2021
WASHINGTON, DC - Today, the Partnership for a Healthier America (PHA) announced the Good Food for All program to bring at least 10.3 million servings of high-quality fruits and vegetables to at least 17,250 families across 10 states in the Midwest. Expanding on last year’s successful COVID-19 Fresh Food Fund, the Good Food for All program will provide nourishing, high-quality produce to individuals and families in need, while creating a platform to raise awareness for the need for long-term changes to the food system in pursuit of health equity.
“Through Good Food for All, we’re providing emergency food to families who need it, but even more importantly, we’re also working to catalyze longer term, sustained access to affordable produce in retail,” said Nancy E. Roman, President and CEO of Partnership for a Healthier America. “By distributing good food in a way that builds a habit, and then learning more about what families like, we can help retailers meet that demand, ultimately driving food equity.”
Families participating in Good Food for All will receive 50 servings of fruits and vegetables weekly for 12 weeks, providing each family member with at least two servings of produce per day. Sourced and assembled by Castellini Company, the Good Food for All boxes are intended to encourage more fruit and vegetable consumption in homes across the country while building a bridge to sustained access to affordable produce in retail. Good Food for All produce box distributions will begin later this month in Omaha, Sioux Falls, Indianapolis, and Fort Wayne, with additional cities to be announced throughout the summer.
Click Here for Good Food for All Produce Box Artwork
A study of participants in the COVID-19 Fresh Food Fund found that the main barrier to eating more fruits and vegetables was cost: 91% of Rochester, New York, participants said they would buy more fruits and vegetables if they cost less. A majority of all participants said they were more likely to start eating more fruits and vegetables as a result of the Fresh Food Fund, suggesting there is significant unmet marketplace demand. Good Food for All aims to engage food retailers across the country by demonstrating the health and market value of making access to affordable, fresh food a reality for all families. Following the success of last year’s Fresh Food Fund, PHA recently announced a partnership with a Denver food co-op to bring affordable SNAP-eligible meal kits with fresh produce to local families.
PHA is launching a fundraising campaign to coincide with the Good Food for All program to raise funds to bring fresh produce to families in need while creating longer term, sustained access to affordable produce in retail.
ABOUT PARTNERSHIP FOR A HEALTHIER AMERICA
The Partnership for a Healthier America (PHA), founded in partnership with Michelle Obama’s Let’s Move! campaign in 2010, is the premier national nonprofit working to transform the food landscape in pursuit of health equity. PHA seeks partnerships that have the greatest potential to reduce health disparities. We do this using evidence-based approaches that drive systemic access to better food. In a decade of work, we have partnered with more than 300 corporations, convenience store chains, and distributors, hospitals, early childhood education centers, and SNAP-Ed implementing agencies, among others, in pursuit of our vision that all children grow up healthy and free from obesity, diabetes, heart disease, and other chronic conditions. Information about PHA’s Veggies Early & Often campaign please visit www.ahealthieramerica.org and follow PHA on Twitter @PHAnews.
Media Contact: Meg Orciari, email@example.com