First Lady Michelle Obama to Join Celebrities and Performers for FNV Live
Media Advisory: November 18, 2015
FNV LIVE ANNOUNCES FIRST LADY MICHELLE OBAMA WILL JOIN CELEBRITIES AND PERFORMERS DURING LIVE EVENT ON NOV. 20 IN NORFOLK, VA
WHAT: FNV Live, an event featuring live musical performances, celebrity appearances, and stunts and challenges led by some of the nation’s top social media creators from Whistle Sports Network. FNV is a cutting edge brand and marketing campaign for fruits and veggies. Led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations, it uses disruptive marketing, bold creative and a no-holds barred attitude to give fruits and veggies the attention they rightfully deserve.
WHEN: Friday, Nov. 20, 2015
- 1 p.m. – Doors open
- 3 p.m. – Show begins
WHERE: Old Dominion University (ODU) Ted Constant Convention Center 4320 Hampton Blvd. Norfolk, VA 23529
First Lady Michelle Obama Celebrities and performers, including:
- GRAMMY-winning singer, songwriter and actress Ashanti
- GRAMMY-winning singer Estelle
- DJ and entrepreneur MICK
- Singer, songwriter and actress Jordin Sparks
- Indi and Skye Cowie, freestyle soccer sisters and YouTube stars
- Hayes & Nash Grier, social media sensations
- Paul Rabil, professional lacrosse player and YouTube star
CREDENTIALS: Media interested in covering the event should contact Cindy Mackey at 757.754.4553 or email@example.com.
TICKETS: Event tickets are being disseminated to local students via ODU, community organizations, and high schools. A limited number will also be made available on social media. Follow FNV on Facebook (/TeamFNV), Instagram or Twitter (@TeamFNV) for more information.
About FNV: FNV, a brand focused on increasing fruit and vegetable consumption and sales, is led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations. For years, fruits and veggies stood by passively as the marketing machine cranked full throttle, selling you everything from shoes to barbecues to shiny new sports cars. But now, we’ve officially joined the party. Taking over billboards and airwaves. Enlisting athletes and celebs. Shamelessly pushing peaches and sweet potatoes onto the public. FNV is here. Visit www.FNV.com for more information.
About PHA: The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.