FNV Initiative

The Honest Company

Program:

FNV is fueled by the support of amazing partners like The Honest Company.

When it comes to big, sexy marketing campaigns, fruits and veggies aren’t normally top of mind. But FNV is changing that. The initiative was launched by PHA and a collaboration of companies, celebrities, athletes and organizations that realize to increase consumption of fruits and vegetables, we have got to sell them the same way major brands sell their products. Taking a page out of the marketing playbook of iconic brands, FNV is using edgy creative, social media and more than 85 celebrity endorsers to create an emotional connection between consumers and fruits and vegetables.

To learn more, visit fnv.com.

It starts with the parents. You’re responsible for the grocery shopping. You’re responsible for the fuel and the food that your children put into their bodies. So you have to make a concerted effort to buy healthy food, to direct your children in the right way and to lead them.

— Team FNV Member and New York Giants Wide Receiver Victor Cruz

Become a Partner

Join our network of corporate partners committed to providing good food for all. We connect businesses across various sectors, including government and philanthropy, to leverage their influence and improve access to nutritious food nationwide.

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