Nike: Rallying Entire Communities Around Physical Activity
Partner spotlight from PHA’s 2016 Annual Progress Report
Kids who build healthy habits early in life are more likely to maintain those habits into adulthood and less likely to see their lives cut short by the health consequences that stem from a sedentary lifestyle.
Nike believes in the power of sport to unleash human potential and that’s why we are committed to helping kids across the US to get moving. We are proud supporters of Let’s Move! Active Schools, a partnership that has created a movement for physical activity before, during and after school.
That’s why Nike is proud to partner with Marathon Kids, a non-profit organization that engages kids in a positive, simple, goal-driven running program focused on achieving incremental goals with long-term benefits.
Children are challenged to run the equivalent of up to four marathons (as much as 104.8 miles) over the course of a three-, six- or nine-month running club season or school year – a big goal achieved through numerous smaller steps.
Through $750,000 in grants, Nike is enabling schools across the country to launch these running clubs, whether they include groups as small as nine runners or the participation of entire school districts. In partnership with Let’s Move! Active Schools, Nike and Marathon Kids have already reached more than a quarter of a million youth aged four to 12 and expect to reach up to half a million kids over the next two years.
Students who join Marathon Kids learn to embrace running, discover their athletic capabilities and find their love of movement. By rallying entire communities and neighborhoods around physical activity, this partnership has the power to change the way we make sports a part of our lives.
View Nike’s 2016 Annual Progress Report verified results.