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Birds Eye Supports Summit as Premier Sponsor

Partnership for a Healthier America: Birds Eye Supports 2014 Building a Healthier Future Summit as Premier Sponsor

Leading producer of vegetables joins experts from government, industry, academia and nonprofits to address the childhood obesity epidemic

Washington, D.C. (March 1, 2014)—The Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to solve the nation’s childhood obesity crisis, today announced Birds Eye as the premier sponsor of the 2014 Building a Healthier Future Summit, held March 12 to 14, 2014, at the Washington Hilton in Washington, D.C.

Birds Eye, a PHA partner since 2012, is committed to helping kids enjoy vegetables for life, one bite at a time. To shed additional light on Birds Eye’s efforts to make healthier choices easier, Mark Schiller, executive vice president and president, Birds Eye Frozen Division, will address the audience during the opening plenary session, on March 13, 2014. Schiller will join PHA leadership to facilitate open and honest dialogue among Summit participants that explores new strategies, evolves current programs and pushes innovation to a transformative level seeking to improve children’s health.

“As the premier sponsor of the Building a Healthier Future Summit, Birds Eye is not only showing great leadership in helping kids see how vegetables taste great and are fun, but also helping PHA achieve its mission of working with the private sector to end childhood obesity,” said Lawrence A. Soler, PHA President and CEO. “We look forward to continuing our work together and tackling this crisis through creative partnerships and initiatives.”

“The truth is, most kids don’t like their veggies,” said Schiller. “At Birds Eye we believe this is something we have the power to shift, one bite at a time. Vegetables are the marker of a healthy plate, and a strong place to focus in the fight against childhood obesity. We believe collaboration is the path to success. Together we’re making an impact.”

The first two Building a Healthier Future Summits brought together leaders from industry, non-profit, government, philanthropic and academic organizations. In 2014, PHA will place an even stronger focus on developing real, tangible solutions that attendees can walk away with and implement. This year’s summit will include solutions-oriented breakouts; an expanded exhibition hall; a new twist on last year’s Innovation Challenge; an interview with two James Beard Award-Winning Chefs, hosted by executive director of Let’s Move! and senior policy advisor for nutrition, Sam Kass; a closing keynote from First Lady Michelle Obama; and much more. For more information, visit www.ahealthieramerica.org/summit.


The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

Birds Eye®, a PHA partner and leading producer of vegetables, will be the National Sponsor of the Building a Healthier Future Summit. Birds Eye® is on a mission to inspire the next generation of vegetable lovers by becoming the first company to go straight to the source, kids, to change the conversation about veggies. As a pioneer of frozen vegetables, Birds Eye knows it’s how you make the meal that matters. Birds Eye’s heritage, quality, taste and variety can make the dinnertime difference. With more than 40 unique vegetables offered and countless ways to enjoy them, from pure and simple vegetable favorites to sauced and seasoned sides and steamed varieties, Birds Eye gives consumers limitless possibilities to complete the meal with vegetables every day. For more information about Birds Eye, please visit www.birdseye.com.

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