America is in the midst of a public health crisis: one in three children is overweight or has obesity. Rising rates of obesity in children and young adults are fueling increases in diabetes, heart disease, and other chronic conditions. This health crisis undermines academic performance, workplace productivity, military readiness, and diminished quality of life.
Meanwhile, companies are grappling with competing demands to produce better food for the globe’s growing population sustainably.
Our goal: All children – especially those disproportionately affected – will live healthier lives, growing up to be adults free from obesity, diabetes, heart disease, and other chronic conditions.
Our mission: To leverage the power of the private sector to bring lasting, sustainable change that improves the food supply and increases physical activity.
We will accomplish this through three primary strategic objectives:
1. Transform the marketplace.
PHA works with organizations across the supply chain – food producers, manufacturers, distributors and retailers – to improve the nutritional profile of food and beverages wherever consumers are – resulting in more and healthier options for all.
2. Cultivate healthier environments for children and young adults. PHA works with institutions and corporations to improve food choices and increase physical activity in environments where children and young adults spend time outside the home.
3. Showcase and accelerate scalable work that improves food and/or increases physical activity. PHA develops and employs its convening power, diverse network, and thought leadership to spotlight the top programs and practices with the greatest potential impact.