Water Becomes Number One Beverage in the United States
Following is a statement from Lawrence A. Soler, President and CEO, Partnership for a Healthier America
This month, Beverage Marketing Corporation announced that for the first time, water is the number one beverage of choice in the United States. (http://www.prnewswire.com/news-releases/bottled-water-becomes-number-one-beverage-in-the-us-data-from-beverage-marketing-corporation-show-300421385.html)
Getting more people to drink more water is a huge part of the solution to end the childhood obesity epidemic and ensure all children grow up at a healthy weight. PHA’s Drink Up campaign, launched in 2013, was focused on bringing together all areas of the water industry behind the one common goal of getting people to drink more water, more often.
The campaign reached billions of people. After just a few short years, the Drink Up droplet was found on billions of products in market, including reusable water bottles, outdoor taps, bottled water and packs, filters and delivery trucks.
Drink Up was unique because it brought together all parts of the water industry. It aligned us all in one direction, which no single brand could do on its own. We’re very proud of what Drink Up accomplished.
About Drink Up
A collaboration between the Partnership for a Healthier America and stakeholders across the public and private sectors, Drink Up made it easy and fun to drink more water more often.