Water Becomes Number One Beverage in the United States
Following is a statement from Lawrence A. Soler, President and CEO, Partnership for a Healthier America
This month, Beverage Marketing Corporation announced that for the first time, water is the number one beverage of choice in the United States. (http://www.prnewswire.com/news-releases/bottled-water-becomes-number-one-beverage-in-the-us-data-from-beverage-marketing-corporation-show-300421385.html)
Getting more people to drink more water is a huge part of the solution to end the childhood obesity epidemic and ensure all children grow up at a healthy weight. PHA’s Drink Up campaign, launched in 2013, has been focused on bringing together all areas of the water industry behind the one common goal of getting people to drink more water, more often.
The campaign has reached billions of people and continues to seek out as many opportunities as possible to share the message that you are what you drink – and when you drink water you, Drink Up. After just a few short years, the Drink Up droplet now can be found on billions of products in market, including reusable water bottles, outdoor taps, bottled water and packs, filters and delivery trucks.
What makes Drink Up unique is that it brings together all parts of the water industry, and it’s aligned us all in one direction, which no single brand could do on its own. We’re very proud of Drink Up’s contribution to the growth of water consumption in America.
About Drink Up
Drink Up is the collaboration to encourage everyone to drink more water was formed between the Partnership for a Healthier America – which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to make the healthy choice the easy choice for busy parents and families – and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water more often. Visit www.YouAreWhatYouDrink.org to learn more.