PHA Welcomes Six New Drink Up Supporters

Vivreau, NY2O, Local Water, Crystal Clear Water, CannedWater4Kids and AAGWATT Join Partnership for a Healthier America in Support of Drink Up Effort

Since First Lady Michelle Obama’s announcement in Watertown, Wis., six new water companies have pledged to promote efforts and encourage people to make the simple choice to drink more water

Washington, D.C. (January 16, 2014) – The Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to solve the nation’s childhood obesity crisis, today announced that six additional water companies have joined its Drink Up initiative, which encourages people to drink more water more often. Vivreau, NY2O, Local Water, Crystal Clear Water, CannedWater4Kids and AAGWATT have signed on to support the effort, which also includes PHA, Let’s Move!, and private sector supporters across the water community.

“We welcome these six companies – which span the tap, bottled and reusable bottle industries – to the Drink Up collaboration,” said PHA CEO Lawrence A. Soler. “This effort is all about getting the word out and encouraging more Americans to drink more water. We’re delighted that these companies have joined our effort and look forward to their work to help spread this important message.”

Vivreau, a global leader in providing on-site water bottling systems, will redesign its standard re-usable glass water bottles to feature the Drink Up logo. Vivreau expects to add approximately 75,000 of these re-usable bottles into circulation in locations ranging from top hotels and restaurants to corporate offices and Fortune 500 boardrooms from coast to coast. A portion of the proceeds from its efforts will be donated to PHA for the Drink Up initiative. In addition to the product sponsorship, Vivreau will promote the effort through its website, marketing materials, speaking engagements and social media endeavors.

New York-based bottled water brand NY2O will incorporate Drink Up messaging into its retail point of sale materials, which it will circulate to the more than 1,500 retailers it works with. In addition, it will spread the word about the Drink Up initiative at all NY2O-specific events held in 5 select regional markets.

Local Water, operator of a unique network of digitally-engaging water filling stations, will air 15-second PSAs highlighting the Drink Up initiative during its video loop on all current and future filling stations. Each month these PSAs will air more than 345,000 times.

Iowa-based bottled water company Crystal Clear Water plans to feature the initiative on its truck backs and through radio ads where it will be a constant reminder for the 550,000 citizens of the Greater Des Moines area population to Drink Up.

CannedWater4Kids, a 501©(3) charity focused on making sure all children have access to clean, safe water, will integrate the Drink Up logo on 300,000 of its cans. The group uses 95 cents from every dollar collected to help fund and deliver clean water initiatives worldwide.

Chicago-based bottled water company AAGWATT also has joined this effort, agreeing to highlight the Drink Up initiative on its website, educating its followers about the effort to encourage people to drink more water. The company also plans to incorporate a QR code linking to youarewhatyoudrink.org on approximately 50,000 of its bottles.

All six companies have also committed to promote the initiative digitally via their online platforms.For more information on the effort, visit www.youarewhatyoudrink.org

About the Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.