PHA Recognizes Disney for Upgrading Standards for Advertising, Nutrition

WASHINGTON, D.C. (June 5, 2012) – Lawrence A. Soler, CEO of the Partnership for a Healthier America (PHA), an organization focused on solving the nation’s childhood obesity crisis, today issued the following statement regarding Disney’s announcement of new nutrition and advertising standards:

“Solving the childhood obesity crisis requires commitment across all sectors, and at all levels. With television channels in more than 100 million homes and more than 12 million kids’ meals served last year alone, Disney is in a unique position to help kids and families live healthier. The new advertising standards and updated nutritional guidelines announced today are an important step forward. While there is much more to do, today’s announcement is a testament to the important role the private sector plays in making the healthy choice the easy choice for busy parents and families. We hope this commitment will inspire others to adopt similar standards so that together, we can bring an end to the childhood obesity crisis.”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move!effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly åreport on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.