PHA Applauds Walmart “Great for You” Front-of-Pack Labeling
Washington, D.C. (February 7, 2012)—Partnership for a Healthier America (PHA) President and CEO Larry Soler today released the following statement on PHA partner Walmart’s front-of-pack labeling announcement:
“Making the healthy choice the easy choice for busy parents and families is essential to tackling the U.S. childhood obesity crisis. Today, Walmart fulfilled part of its commitments to PHA by implementing new front-of-pack labeling that helps Walmart customers quickly see which products are the healthier choice. Any visual cue that allows consumers to quickly differentiate healthier food options helps busy families and we are pleased that Walmart continues to be a critical leader among a growing number of private sector organizations looking to end this epidemic.”
The “Great for You” icon is part of Walmart’s commitments to PHA, which also include:
Reformulating thousands of everyday packaged food items by 2015 by reducing sodium 25 percent and added sugars 10 percent, and by removing all remaining industrially produced trans fats.
Making healthier choices more affordable, saving customers approximately $1 billion per year on fresh fruits and vegetables, in addition to dramatically reducing or eliminating the price premium on key “better-for-you” items, such as reduced sodium, sugar or fat products;
Providing solutions to address food deserts by building stores in underserved communities that are in need of fresh and affordable groceries; and
Increasing charitable support for nutrition programs that help educate consumers about healthier food solutions and choices.
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move!effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.