Partnership for a Healthier America Partners with Brainiac® Kids to Deliver Affordable, Food-Based Brain Nutrition
Date: January 21, 2021
Partnership for a Healthier America: ABrenner@ahealthieramerica.org
Brainiac® Kids: firstname.lastname@example.org
WASHINGTON, DC - Partnership for a Healthier America (PHA), the premier national nonprofit working to transform the food landscape in pursuit of health equity, today announced that it is joining forces with Brainiac® Kids, a Certified Benefit Corporation and the first food brand to deliver products specially formulated for children’s brain development. Together, the organizations will support PHA’s mission to leverage the power of the private sector to bring lasting, sustainable change that improves the food supply in pursuit of health equity. After a rigorous review of the Brainiac® Kids products, PHA has confirmed products that meet PHA’s nutrition standards will carry the PHA logo on retail packaging, starting with Brainiac applesauce lines, to help parents make informed decisions as they choose healthier snacks for their families.
“When companies are committed to making healthier foods that kids love and ensure that their products are affordable, real change can happen.” said Nancy E. Roman, President & CEO, Partnership for a Healthier America. “With their focus on delivering superior nutrition at accessible price points for all families, Brainiac® Kids is emblematic of the shifts needed throughout our food supply chain. It’s a win for parents and kids, with better versions of family snack favorites that are also packed with essential nutrients such as omega-3 DHA/EPA that most kids’ diets are deficient in.”
During infancy and throughout youth, the brain develops more fundamentally than any other period in a person’s life. However, most children in the US are not getting the amount of brain nutrients recommended by the World Health Organization*. On average, kids today only consume 20% of the recommended amount of omega-3 DHA/EPA, critical building blocks of brain cells that ensure normal development. Additionally, they’re only getting about two-thirds of their daily adequate intake of the essential nutrient choline, which is critical for connecting the brain’s “information superhighways.”
Brainiac® Kids was founded by two dads, Jonathan Wolfson and Mark Brooks, who wanted parents across the country to have access to a simple solution for getting kids the key nutrients their developing brains need. Developed in partnership with pediatricians, neurologists, and nutritionists, and tested by real kids and their parents, the brand is rooted in both nutrition and neuroscience and delivered through delicious snacks kids love to eat.
The brand launched in 2019 disrupting the nearly $1.5 Billion kids’ yogurt category by meeting growing consumer demand for healthier, delicious yogurt options with key added benefits. Today their products can be found in leading retailers including Walmart, Safeway-Albertsons, Amazon, and many more.
About Partnership for a Healthier America (PHA): PHA’s mission is to leverage the power of the private sector to transform the food landscape in pursuit of health equity. In 2010, PHA was created in conjunction with Former First Lady Michelle Obama’s Let’s Move! effort. PHA identifies, accelerates, and celebrates voluntary business practices that improve or increase choice or lead to new norms and behavior around food and physical activity. For more information about PHA, please visit www.ahealthieramerica.org and follow PHA on Twitter @PHAnews.
About Brainiac® Kids: Brainiac® Kids is the first line of children’s food products developed specifically to support brain development. Each Brainiac® Kids whole Milk Yogurt, Yogurt Drink and Applesauce contains the BrainPack®, a one-of-a-kind blend of Omega-3s such as DHA, EPA and ALA, as well as choline, all of which feed kids’ growing brains and help set the foundation for lifelong brain health. Brainiac® Kids food products are intended to address a critical nutrient gap in kids’ diets and help every child get the brain nutrients they need to reach their full potential. Brainiac® Kids strives to make delicious, healthy products that are accessible to all. The company sources ingredients that are sustainably produced, minimally processed, and nutritionally sound; and uses packaging that keeps food safe with the lightest environmental footprint possible.
About Ingenuity Brands: Ingenuity™ Brands, the first company dedicated to food-based brain nutrition, is driving innovation in the food industry, with real and delicious products to support brain development, performance, and health. It is a certified B Corporation and member of the Sustainable Packaging Coalition dedicated to improving the lives of people and our planet.
**World Health Organization/UN-FAO (Daily Adequate Intake); US National Academy of Medicine (Daily Adequate Intake) compared to What We Eat in America, NHANES 2015-2016 (Ages 4-15); *