Instacart and Partnership for a Healthier America Deliver 10 Million Servings of Produce to Families Nationwide

Instacart’s technology has made nutritious food more accessible, helping families in communities across the country build sustainable healthy habits

Washington, D.C., November 5, 2025 - Instacart and Partnership for a Healthier America (PHA) announced a major milestone today in their shared effort to improve food access. Together, they have connected families across the country to 10 million servings of produce, and – through Good Food at Home, PHA’s signature nutrition security program – delivered fruits and vegetables directly to the doors of more than 17,000 people in 12 cities.

Instacart and PHA have been bringing fruits and vegetables to people’s doorsteps since 2022 through Good Food at Home. Prior to the partnership, PHA was only able to provide families pre-packaged produce boxes for pick up. With Instacart Health Fresh Funds, PHA offers a more accessible and convenient delivery model, with added choice, to families.

Fresh Funds are grocery stipends that participating families can use to purchase fruits and vegetables from any retailer available on Instacart. Instacart and PHA first tested the Fresh Funds model in 2023 in Indianapolis. For three months, 600 participating families received $50 of Fresh Funds and an Instacart+ membership to purchase the produce they wanted and get it delivered to their door. The results of the program were overwhelming positive:

• 80% of respondents said they preferred receiving produce credits over produce boxes
• 78% said produce credits allowed them to purchase more fruits and vegetables than they could usually afford
• 78% said produce credits helped their family build a healthy habit

Building on the success in Indianapolis, Instacart and PHA brought the Fresh Fund model to Washington, DC; Englewood, NJ; Denver, CO; and Milwaukee, WI in 2023; and Chicago, IL; New Orleans, LA; and Wichita, KS in 2024. They also increased the monthly stipend from $50/month to $60/month to give families greater access.

78% or more participants surveyed across cities said Fresh Funds helped their family build a healthy habit of eating more fruits and vegetables. For families like Linda Thompson’s in Washington, D.C., the impact was profound.

“My shopping experience was pretty stressful before the Good Food at Home program, to be honest,” said Linda. “I would go to the local grocery stores in my area, and a lot of them don’t sell fresh produce.”

With Fresh Funds, Linda went from making stressful, three-store shopping trips to becoming an “online shopper,”a shift that saved her time, money, and stress.

“It helped me stick to my list, budget… it was a whole different experience,” Linda shared. “It saved me so much time… I didn’t have to put the gas in my car to go to the three different stores. Then I was able to focus on the things that I really needed in the home.”

Over the years, Instacart and PHA have continued to iterate on the model to better serve the needs of participants. In 2024, frozen and canned fruits and vegetables were added to the list of eligible items that families could purchase with their Fresh Funds. This summer, Instacart and PHA launched an 8-month version of the program in Washington D.C., Detroit, MI, and Sacramento, CA to better understand how sustained access to produce can shape long-term habits.

As part of the ongoing partnership and commitment, Instacart has also supported several other PHA initiatives, including Veggies Early and Often, which seeks to increase vegetable consumption among young children; the Good Food for All Summit, a cross-sector convening for leaders reimagining the food landscape; Healthy Hunger Relief, a program that helps food banks improve the quality of food they distribute; and two Giving Tuesday campaigns, where Instacart partnered with Danone, Dole, Olipop, and Keurig Dr. Pepper to encourage consumers to purchase better-for-you products, enabling the company to provide 1.5 million servings of produce for PHA during the holiday season.

“Sharing food is one of the most powerful ways we care for one another,” said Dani Dudeck, Chief Corporate Affairs Officer at Instacart. “Through our technology and partnership with PHA, we’ve helped families bring 10 million more servings of produce home and build lasting healthy habits. When we make nutritious food easier to access, we’re helping strengthen families and the communities they’re a part of, creating a ripple effect that reaches far beyond the dinner table.”

“This milestone is a powerful testament to what’s possible when we combine innovation with collaboration,” said Noreen Springstead, President and CEO of Partnership for a Healthier America. “Instacart’s support and technology have transformed how families can access nutritious food. Together, we’re challenging the traditional model and giving people a more dignified, convenient, and tailored experience that better serves their needs. While we celebrate delivering 10 million servings, we know the work is far from over, and we look forward to bringing this model to even more communities across the country.”

About Instacart Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

About Partnership for a Healthier America At Partnership for a Healthier America (PHA), we are advancing equitable access to nutritious food for all in America to lead healthy lives. As a national nonprofit founded alongside Former First Lady Michelle Obama’s Let’s Move! campaign in 2010, PHA works with community organizations, corporations, foundations and governments to build healthier communities through nutritious food. Learn more about our work at ahealthieramerica.org.