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Gotcha Bike Joins PHA Healthier Campus Initiative to Increase Impact of Physical Activity Options on Nation's College Campuses

WASHINGTON, D.C. (July 18, 2017) — Today Gotcha Bike announced a new relationship with the Partnership for a Healthier America’s (PHA) Healthier Campus Initiative (HCI), a national effort ensuring college students have access to healthier environments during a time of profound change – a time when new habits are formed.

Launched in 2014, HCI has attracted colleges and universities across the nation to implement 23 guidelines around nutrition, physical activity and wellness programming.

Currently, HCI impacts nearly 1.3 million students, faculty and staff at more than 50 campuses across 29 states and the District of Columbia. This includes public, private, urban and rural postsecondary institutions, and also Historically Black, Hispanic-serving, tribal and community colleges.

Gotcha Bike is contributing to healthier environments for college students through its bike share system – which directly complements PHA’s HCI efforts. Together, Gotcha Bike and HCI will increase the reach of physical activity options and help support colleges and universities by incorporating bike share capabilities on campus.

“Today there are still too many barriers for young people to be physically active, and Gotcha Bike is giving more students a chance to enjoy the outdoors, relieve stress and save time during the busy year,” said Stacy Molander, PHA COO and Interim CEO. “Through discounts and a direct donation to our cause, Gotcha Bike is going the extra mile to help us meet our mission.”

For every HCI partnered campus launching a bike share with 50 bikes or more, Gotcha has committed to donate $1,000 and also guaranteed a total donation of at least $10,000. To support HCI’s work, Gotcha Bike is also offering a 10 percent discount to all new or existing HCI campus partners.

Sean Flood, CEO of Gotcha Bike, explains how his company’s proprietary technology promotes the PHA Campus Initiatives. “Gotcha Bike is committed to helping make college campuses healthier every day. We understand that we have to make it easy, safe and convenient for people to make the right choices,” says Flood.

To find out more about HCI, visit www.ahealthieramerica.org/campuses.


ABOUT GOTCHA BIKE Gotcha delivers real-life, real-time brand experiences through sustainable transportation, targeted event activation, OOH advertising, and trusted community leaders. They are driven by a deeply rooted, eco-friendly social purpose. Gotcha connects brands with Gen Z, Millennial, and Mom audiences across the country. The bike share programs have reduced carbon footprint by 33,000 pounds in just one year, which is equivalent to saving 1,320 gallons of gas. For more information on Gotcha Bike, please visit www.thegotchagroup.com.

ABOUT THE PARTNERSHIP FOR A HEALTHIER AMERICA (PHA) The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – Former First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most importantly, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

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