Drink Up Makes Los Angeles Thirsty for More
Recognizing that we are what we drink, the Drink Up campaign encouraged people of all ages to drink more water, more often. In 2016—three years after the campaign launched—water became, and remains, the nation’s number one consumed beverage.
While the campaign promoted greater water consumption nationwide, in 2016 PHA homed in on five zip codes in east Los Angeles for a two-year period to study the best ways to increase awareness of the benefits of drinking water. The pilot—which primarily targeted Latina consumers ages 18 to 34—used bilingual ads to promote the message that water is fuel for the body and that drinking it will make you unstoppable.
H20, Claro ads appeared plastered against bus and truck exteriors, on billboards, on radio and TV, and in social media and magazine ads, showing people engaged in activities such as dancing, running, practicing yoga, and painting—all fueled by the power of water. Drink Up refueling stations offered free water and giveaways such as reusable water bottles, magnets, and wrist bands to participants at community events such as parades, 5K races, and festivals.
The campaign made an impression: By 2018, awareness of the Drink Up logo had risen from 36 percent to 42 percent of respondents, with social media, television, and promotional events making the greatest impact. Three quarters of those aware of the campaign said it had a positive effect on their water consumption and made them want to drink more water.
Our Work In Motion
-
3 Strategies for Getting Good Food on Every Table
Here at Partnership for a Healthier America (PHA), we believe food is a human right. That’s why, this National Nutrition Month, we’re spotlighting the many ways we help people get good food onto their tables and into their bellies!
-
4 Ways to Get Kids Eating Veggies Early & Often
Babies aren’t born liking veggies, but little ones can learn to love vegetables through early and often exposure to carrots, green beans, broccoli, peas, squash, artichokes, and more! This National Nutrition Month, Partnership for a Healthier America (PHA) is paving the way for parents and caregivers to serve veggies kids will eat and enjoy.
-
Partnership for a Healthier America Teams Up With Baby and Toddler Food Brands and Influencers to Help Create a Veggie-forward Future for All
Leading first foods companies including Happy Family Organics, Serenity Kids, Lil’ Gourmets, Nurture Life, Square Baby, Yumi, Tiny Organics, and Small Bites Adventure Club have joined forces to commit to adding 1 million servings of vegetables through veggie-forward products in 2024
-
PHA Supports Reducing Added Sugars Consumption
Partnership for a Healthier America’s (PHA) vision is to transform the food system in pursuit of health equity. We believe that everyone in every zip code should have access to food that is affordable, sustainable, nutritious, high-quality, and culturally connected. We support the FDA and USDA’s Strategies to Reduce Added Sugars Consumption in the United States.
-
In Conversation: Conscious™ Foods Nutritionist Advisory Council Member Kristen F. Gradney & Pairwise CEO Dr. Tom Adams
In this conversation, Conscious™ Foods Nutritionist Advisory Council Member, Kristen F. Gradney MHA, RDN, LDN talks to Pairwise CEO Dr. Tom Adams about Pairwise's partnership with PHA and the intended positive impact of the organizations’ shared programming. Pairwise and PHA share a mission of finding innovative solutions to the issues facing the current food system, solutions that include PHA’s Good Food For All program and Pairwise’s progress in leveraging CRISPR and other technology to bring tastier, more nutritious, and more convenient produce to market.