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Social Media Coordinator

Background

The Partnership for a Healthier America (PHA) is the premier national nonprofit transforming the food supply in pursuit of health equity. Founded in 2010 in coordination with Former First Lady Michelle Obama’s Let’s Move! Initiative, PHA seeks partnerships that have the greatest impact on reducing health disparities and develops evidence-based, scalable approaches that drive equity-focused, systemic changes across entire sectors. Over ten years, we have partnered with more than 400 corporations, convenience store chains, hospitals, early childhood education centers, food banks, and SNAP-Ed implementing agencies, among others, in pursuit of our vision that all children grow up healthy and free from obesity, diabetes, heart disease, and other chronic conditions.

In response to COVID-19, PHA launched two new signature programs, one to increase long-term demand for produce and another to increase demand for healthy meals prepared at home. These programs complement PHA’s longstanding efforts to increase the supply of affordable, healthy foods available for sale in the marketplace and are poised to benefit from the findings from robust, third-party evaluation in 2022.

Your Role

PHA is looking for a Social Media Coordinator to join our team who will help us build and implement a strategy to increase our online presence, improve engagement, fundraise, and promote our programs.

You’ll be an essential part of PHA’s Communications team and work closely with our Vice President of Marketing and Development, Director of Communications, and Manager of Communications and Development to build PHA’s biggest brand-owned megaphone: our social media channels. With over 100,000 followers, you’ll have the opportunity to manage the social program of a national nonprofit with a great mission while growing your digital communications and fundraising skills.

Initial Responsibilities include:

Community Management & Engagement

  • Facilitate online conversations with followers and respond to questions, comments, and feedback

  • Proactively engage staff and influencers by seeking out opportunities to engage in our work

  • Build a “Food Equity Champions” social ambassador program

Strategy

  • Develop, implement, and manage our social media strategy in collaboration with the Communications and Development team

  • Stay up-to-date with changes on all social platforms to ensure maximum effectiveness, making recommendations for new channels to engage with

  • Collaborate on the development of social media governance and help educate staff

Content Creation

  • Manage the social media content calendar Ensure social media accounts are up to date with brand and campaign assets

  • Create engaging text, image, and video content in partnership with external vendors and contractors

  • In collaboration with PHA’s Communications and Development team, create and manage website content including an upcoming Food Equity engagement kit

Reporting

  • In partnership with the PHA team and external vendors, measure and report on the success of digital fundraising and engagement campaigns across channels, using the results to drive future success of the program

  • Responsible for measuring social media channels and report results

  • Manage the execution and tracking of partner benefits

  • Monitor user engagement and suggest content optimization

Desired Qualifications and Experience:

  • A minimum of 2 years of demonstrated experience in a professional environment working with social media

  • Demonstrated knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms and best practices in a business setting

  • Ability to think strategically and create and deliver creative content in various formats like text, video, and images

  • Demonstrated experience working well within a team

  • Ability to grasp future trends in digital technologies and act proactively

  • Experience with Sprout Social, HootSuite, or a comparable social media management system is a plus

  • Experience in graphic design for digital formats, experience with Canva, Venngage, Adobe Photoshop, Illustrator, or InDesign is a plus

  • Proven ability to apply analytical skills and balance a variety of tasks

Management:

The Social Media Coordinator reports to the Manager, Communications and Development and does not have supervisory responsibilities at this time.

To apply for this position, please send a resume and cover letter to jobs@ahealthieramerica.org with “Social Media Coordinator” in the subject line.

The Partnership for a Healthier America is an Equal Opportunity Employer.

PHA is committed to the principles of equal employment opportunity and to compliance with all federal, state, and local laws concerning employment discrimination, including the Americans with Disabilities Act. To this end, PHA ensures equal opportunity to all employees and applicants regardless of race, color, age, gender, sexual orientation, religion, marital status, national origin or ancestry, citizenship, lawful alien status, physical, mental, and medical disability, veteran status or liability for service in the United States Armed Forces.

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